One of our key clients, a PAN African Bank with a presence in 4 countries, wanted to embark on a digital transformation journey to reinforce its competitive position in the local market. The bank wanted to promote financial inclusion and make banking and payment more accessible, relevant, applicable, and acceptable for the non-smartphone owning mass population.
Our team of experts analyzed the requirements of the banks and found that the client wanted a digital core solution to launch digital payments and banking services easily for the traditionally unbanked segments. The digital core solution was intended as a foundation on which the digital products and services for the future can be configured and provided to the end customers. We found that the bank was looking for a digital-first solution built on microservices architecture.
After a detailed analysis of the client’ s business requirement, PureSoftware proposed and implemented their flagship product Arttha in 4 countries across Africa as part of phase 1, including greenfield and brownfield implementations.
Arttha helped the bank
Target wider segments and expand customer base with an omnichannel presence powered by Arttha
Achieve flexibility to launch newer products and services with a quicker go-to-market time
Experience higher customer satisfaction with intuitive and user-friendly UI/UX