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Empowered a leading African Bank to accelerate financial inclusion with Arttha Digital Banking Solution

Business Problem

Our client, one of the largest banks in Africa, was looking for an advanced digital banking solution to make their financial services easily accessible for customers. They wanted a solution that could offer personalized, customized, and localized services based on the demographics of their customer, acknowledging their presence in multiple countries. Our client aimed to reduce customer servicing costs by adopting a comprehensive branchless banking solution with numerous functionalities, including micro-loan and credit rating.

Business Analysis

Our team connected with the client to understand their vision thoroughly. We analyzed the client requirements to ensure a successful shift from their traditional banking model. We helped them shift to a digital mindset and empowered them by implementing an innovative and new-age fintech platform.

PureSoftware Solution

To help the bank deliver smooth digital banking services to their customers, PureSoftware implemented its home-grown unified fintech platform Arttha. Based on microservices architecture, Arttha is a multi-tenant, multi-currency digital banking solution that not just provides demographic-centric customized financial products and services to the customers but also makes it relevant, applicable and acceptable. Arttha’s advanced features, including goal-based saving and microloan capabilities with a built-in credit rating engine, enabled the bank to deliver a differentiated virtual banking experience to their customers and respond to their digital needs faster. Arttha is an omnichannel solution with built-in integration adaptors for seamless integration and open APIs to provide banking-as-a-service (BaaS) to other fintech players.

Results

Our advanced digital banking solution helped the client

Reduce branch-based banking costs

Minimize operational costs by deploying a single platform across countries

Experience easy multi-country operation management

Seamlessly integrate micro-loans and credit rating modules

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